B&K Precision

Objective: B&K Precision, a manufacturer of electronic test instruments, wanted to increase brand recognition, attract new customers and gain market share against its much larger competitors to increase sales while optimizing its marketing budget.

Solutions: Mectronic.net created the ultimate solution for Search Engine Optimization (SEO) for B&K Precision. First, not only were keyword searches optimized for B&K's products on search engines like Google and Yahoo, but first page Google listing results were obtained on keyword searches for B&K's competitors' products. This significantly increased website traffic and new lead generation. Secondly, the searches for competitors' products led into Mectronic.net's cross reference solution for B&K, which offered linked to datasheets and comments on any product differences. Next, these leads for competitors' parts could link through to stocking B&K's distributors. From there they could request a quote or sample, or buy directly from the distributor at the listed phone number for each stocked item

Results: B&K realized dramatic results. There website traffic increased from 5,000 a month to 80,000 a month. At the least, 30% of the new traffic took buying action from B&K or its distributors. Through these on-line marketing solutions, B&K was generating 28% of all of it's distributors activity and total business. Additionally, Mectronic.net's page 1 search results allowed B&K to eliminate using Google's paid Ad Words program, saving time and money.

Examples: B&K's largest competitor is a company called Fluke.

1: If you search on Google for: "fluke 85" the 3rd and 4th listings will be for B+K Precision Crosses Fluke. If you click on one of the links, you will see the cross reference page from the Fluke part 85 to the B&K part number 2890, with the product datasheet links. If you click on the right "Stock" link you will see a listing of stocking distributors for that part with links to email, RFQ, PO or directly into the distributor's shopping cart.

2: If you search on Google for a Fluke part number: DMM254 the 1st listing is B+K Precision Crosses Fluke.

Click to View Live (Idec - USA)

Click to View Live (Idec Izumi - Japan)

IDEC-Izumi Corporation is a $250 million dollar global manufacturer headquartered in Osaka, Japan of electrical industrial controls, and Idec Corporation is their U.S. based and largest subsidiary. In both the U.S. and Japan, Idec wanted to add distributor inventory searches to their websites to speed sales through their valued channel partners. They wanted two separate database applications, one in English for the U.S. market and distributors and another totally in Japanese for the market and their distributors in Japan. They also wanted modifications so data could harmonize with their Oracle databases.