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Bell
Electrical Supply is a broad line electrical
distributor located in Northern California
and has for over 50 years supplied local
manufacturers, end-users and electrical
and mechanical contractors. More recently,
Bell Electrical acquired Industrial Control
Components (ICC), a distributor who for
17 years specialized in power distribution
and control products for OEMs, local manufacturers
and end-users.
Neither
business had much of a website or presence
on the Internet. Mectronic.net was approached
to first create a low cost website presence
for ICC, provide a website design that included
a line card, links to suppliers and contact
information (www.icc-control.com)
. Mectronic.net also submitted the new site
to key search engines like AOL and MSN (with
the expert help of its wholly owned sister
website, www.websitepromoteonline.com),
and Industrial Control Components began
to get many leads to its new website from
the internet, often ranking in the top 10
for keyword phrases on the search engines.
The new website also featured 5 key suppliers
of ICC's on their home page, and this dedicated
promotion of their key suppliers helped
ICC to utilize available distributor co-op
advertising funds. The combination of new
business and co-op funds created an immediate
return on investment for their new website.
With
the success of ICC, Bell Electrical asked
Mectronic.net to redesign their own website.
(www.bell-electrical.com)
They wanted a similar concept and design
to ICC, to create a common look and feel
and also to get similar results and co-op
funds. Bell and ICC also elected to put
Mectronic's hosted application for Distributor
Inventory Search on both sites to increase
user functionality and sales. The search
application brought with it on-line processes
for RFQ, emails and Purchase Orders for
both companies.
Mectronic.net
is pleased to create a successful and growing
working relationship with distributors like
Bell Electrical and Industrial Control Components
to help their respective businesses.
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